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Your brand's (Sacred Words) or Meta Keywords are a specific type of meta tag that appear in the HTML code
of a Web page and help tell search engines what the topic of the page is.
All belief systems come with a set of specialized words that must be learned before people can belong.
If you're a marathon runner you understand what it means to "hit the wall". If you are a computer user
you understand what it means to "log on," what a "virus" is, and what it means to "crash." If you go to
Starbucks you understand the difference between a "tall" and a "grande." To follow the world of Walt
Disney you learned the songs and memorized names like Minnie mouse, Goofy, Pluto, and Donald Duck.
Perhaps you even taught yourself to speak like Donald. To obtain your membership in American culture
you memorized lines from the Declaration of Independence, the Gettysburg Address, and Seinfeld.
You memorized phrases from the Bible, the Talmud, and the Quran to become a member of your faith.
You learned the baseball stats that are the lexicon of faith for leagues of baseball enthusiasts. Words
tell who we are. Doctors, lawyers, advertising professionals, actors, carpenters, computer analysts,
butchers, pharmacists, and car mechanics all have professional terminology, some might say jargon, and
have sacred words that must be known to belong within that group.